i'm not discounting to "win back" volume. that's how you train people to wait for sales. raised price on NEW customers first. keep existing on current plan (grandfather). less churn shock. added something tangible at the higher price: unlimited AI agents, unlimited replies, unlimited websites. It's a new tier, not "same thing, more money." cut the bottom 20% of customers who cost the most (support tickets, refunds, scope creep). weirdly, revenue often goes up when
Highly actionable first-hand account that challenges the common instinct to discount during a slump. Provides a clear framework for value-based pricing.